California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute

The Website SkiResorts.com cites the following trends for 2010. Many of them aren't
just momentary but here to stay, especially when they pertain to sustainable
environmental trends and safety on the slopes. Here's a rundown of their predictions:

•   Helmets should become a requirement on slopes - It goes without saying
    that we all "ski at our own risk", but with resorts becoming more
    and more socially conscious it seems obvious that we'll start to
    cruise by slope-side signs that read "Wear Your Helmet - It's The Law."

•   80's bright fashion makes a comeback -  This season's style is seeing a
    resurgence of 80's vibe -- minus shoulder pads and big hair -- with retro
    bright and neon colors worn by trend-setting skiers from Vermont to
    Vancouver.  Beginners are safer on the slopes dressed in lime green
    and experts can't be missed.

•   Wind is the energy of choice -  More skiers are seeking fully sustainable
    and environmentally-friendly ski resorts.  Creating clean energy isn't just
    a trend but a mainstay among a growing number of ski resorts.  Many, such
    as Jiminy Peak in Vermont and Kirkwood in California, use windmills to
    generate power.

•   Monoskis are gaining traction - Monoskiers won't have to keep a low profile
    at far-off resorts as steam has been building to renew the sport over the past
    5 or 6 years.  It's about time the monoski hit the tipping point.

•  It's cool for kids to ski again - Shawn White led a generation of  snow boarders
   down the slopes during the past decade but kids are coming around again to
   the idea that two skis are just as fun as one.  Facing downhill might not be a
   bad thing anymore.  Skiers can ride rails and hit the   half pipe without feeling
   like an un-welcome guest.

I am Tim Johnson and this has been the California Business Minute.