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MINUTES
CALIFORNIA BUSINESS MINUTE Size Does Matter 02-11-08
Hi, I am Tim Johnson and welcome to the California Business Minute.
A recent study conducted in northern California found that the link to success is whether a company has a business plan dictating its performance and sustainability.
The study conducted by Dr. Dan Geller (2007) found that micro companies which include startups, entrepreneurs and businesses with 25 or fewer employees are about half as likely to be engaged in formalized strategic planning as larger smaller companies.
The study, which surveyed 228 micro businesses in Northern California, found that only 11.4 percent of those surveyed reported having a formal strategic planning process.
One of the main reasons micro companies are less likely to practice formalized strategic planning is that they lack the time and resources to do so, whereas larger companies may have dedicated staff to help with the planning process
I am Tim Johnson and this has been the California Business Minute.
For further information contact Dr. Dan Geller at
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