California Business Minute™

The California Redevelopment Association, CRA provides legislative
advocacy, professional development and public education.  In support
of its members it responds to legislative proposals and administrative
regulations.

For further information, contact us www.calredevelop.org or at 916-448-8760

Hi, I am Tim Johnson and welcome to the California Business Minute.

In an effort to capture the essence of its community, the citizens of Gilroy have
selected a new slogan and logo to promote the city specifically through tourism
and economic development, Gilroy, California – ‘A Community with a Spice for Life.’

If the city council approves the slogan at its next meeting it will become the city's
official tag-line - meant to attract people to Gilroy.

The city spent an estimated $36,000 on a consultant to formulate the slogan campaign
and corresponding logo.  The intent is to incorporate this into all of the community based
organizations with apparently have a variety of logos and slogans about the community.

Additionally the city council also approved an additional $37,000 to fund a so-called
‘way-finding system.’ Popular in European cities, these systems include maps, signs,
brochures and to help residents and tourists navigate their way through cities, both
physically and historically. The new city logo and slogan will augment Gilroy's future
directional system.

I am Tim Johnson and this has been the California Business Minute.