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CALIFORNIA BUSINESS MINUTE
California Re-Adventured
10-19-07
Hi, I am Tim Johnson and welcome to the California Business Minute.
After just six years in operation, Disney is planning a massive overhaul to its California Adventures
theme park. The park which is located adjacent to Disneyland was to act as a catalyst to increase
patronage by elongating the tourist stay.
Apparently, Disney is disappointed in the performance of the park. Thus, the makeover of the
park is designed to increase the lagging attendance based upon customers comments that
it cost nearly as much to go to the California Adventure as it does Disneyland, which has many
more rides and attractions.
In 2005, Disneyland drew 14.5 million visitors, an 8.5 percent increase, while the California
Adventure drew only 5.8 million a 3.6 percent increase.
Unofficial estimates project that Disney will spend over $1 billion in the makeover, more
than it did to build the theme park six years ago.
I am Tim Johnson and this has been the California Business Minute.
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