California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute.

Cyber Monday is a term representing the Monday after Thanksgiving weekend.
The term was coined in 2005 to hype online retailing for the holidays. So while
Black Friday is the official kickoff of the traditional holiday retail season, Cyber
Monday is the term for when online retail really takes off for the holidays

The idea was born when a few people at the organization, www.Shop.org
were brainstorming about how to promote online shopping. The genesis of the
concept goes back even further. On line retailers were looking for their own
marketing hook to match Black Friday, hence Cyber Monday.

However, according to a 2006 survey for Mastercard, they determined that the
highest online day was a week later.  And even a survey by www.Shop.org  of
its members found that it was two weeks later that most people shopped on line.

So now you have an official excuse to spend your first day back at the office blowing
off work and surfing the Internet for bargains!

I am Tim Johnson and this has been the California Business Minute.