California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute.

The plant, poinsettia seems to be inextricably intertwined with the holidays. And it
is no more evident than in San Diego County where the majority of the plants are
grown for sale across the nation and world.

While the plant is grown in all 50 states, California is the nation’s leader in production.
It is estimated that $220 million worth of poinsettias are sold during the holiday season.
The state accounts for over 8 million plants produced a year.
The Paul Ecke Ranch in San Diego County grows more than 80 percent of poinsettias in
the United States for the wholesale market. Ninety percent of all the flowering poinsettias
in the world got their start at the Paul Ecke Ranch.

There are more than 100 varieties of poinsettias available. Seventy-four percent of Americans
still prefer red poinsettias; 8 percent prefer white and 6 percent pink.  Eighty percent of
poinsettias are purchased by women and eighty percent of people who purchase poinsettias
are 40 or older.

December 12th is National Poinsettia Day and the college football season concludes with
a bowl game in San Diego named after the plant.

I am Tim Johnson and this has been the California Business Minute.

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