CALIFORNIA BUSINESS MINUTE
Her Economy
12-03-08
Hi, I am Tim Johnson and welcome to the California Business Minute.
According to a poll of 3000 women done by HerOrbit.com, a social network focused
on motivating women, 71 percent of women entrepreneurs said their businesses are
contributing a significant amount, which is more than half, to their families income.
Its a good time to get in the market and create a competitive advantage while other
people might not because of the increased risk, said Pat Fong Kushida, director of
the Sacramento Asian Chamber of Commerce. Supporting women entrepreneurship
is helping create jobs and providing momentum for social and economic development.
The numbers are staggering. According to the IRS, women comprise 39 percent of the
top wealth holders in the U.S., adding up to some 2.5 million women with combined
assets of $4.2 trillion dollars.
Women ages 25-34 are now also recognized as the fuel this country needs for a new
wave of home buying, head and shoulders beyond their male counterparts.So despite
the numerous bankruptcies, foreclosures, panicked markets, and rising unemployment,
women are standing fast and firm. Is this another Great Depression? Not yet. Not if
mom can help it.
I am Tim Johnson and this has been the California Business Minute.
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